RTV Theory and Practice - Special Issue

ТНЕ AGE STRUCTURE OF VIEWERS - average of nine series -

If it is borne in mind that the average viewing level of television is about 41 рег cent compared with the total population of Serbia of 15 years and over it may be stated with certainty that the youngest section considerably exceed that average. As the population ages, its interest in television declines. The 20-24 уеаг old group deviates slightly in this respect but it cannot be said to be because of lessened interest in television. The reason probably lies in the fact that it is most difflcult of all to mvestigate this group, and this is also the most mobile group so that it often happens that there is a lower percentage of realization of the sample in this very section of the young. We cannot satisfy the reader’s curiosity as to what broađcasts ог genres attract the attention of the y°ung and the youngest viewers. The relatively small number of respondents makes it impossibie to give valid conclusions on the age ог апу other structure of viewers of particular broadcasts (and this is not the goal of the research).

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