RTV Theory and Practice - Special Issue

KEY 1 Illiterate, no schooling ог 1-3 giades of elementary school 2 Literate, no schooling or 1-3 grades of elementary school 3 Four grades of elementary school 4 From sto 7 grades of elementary school 5 Elementary school completed (8 grades) 6 Schools for skilled and highly skilled workers and other vocations 7 Grammar school 8 Technical colleges 9 Higher and university education

The lowest percentage of viewing in the iliiterate category is neither unexpected nor surprising. The essential prerequisite for creating апу contact at all with television programmes is possesion of a set or access to places where television шау be viewed (with friends, in centres and so on). The economic status of these people stiil makes it very difficult for them to aspire to possession of a TV set. Nevertheless, of almost one million iliiterate persons 160,000 watch TV each day on average. If we add to this figure another 100,000 slightly more educated than in this category we then obtain a figure of over a quarter of a million TV viewers. Television, with radio of course, is the only source of mformation on events in the country and abroad available to them. They do not read the written word and other forms of communication аге presumably not developed or else cannot achieve the desired effects. The diagram below unambiguously shows that with the rise in the level of schooling interest in television rises too. We have learned from this research project that the TV news at 7.30 PM is aimost the most frequently watched broadcast and it can therefore be concluded that

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