RTV Theory and Practice - Special Issue

frequently gets m touch with me by ietter or telephone«. D. Pekić explained the reason for such contact as follows: »The viewer needs to check his assessment of a programme he has seen.« Critic of the Zagreb »Vjesnik«, Branka Malćić, writes that letters from readers arive at the paper’s office from which it can be concluded that her articies аге read and sometimes this can be learnt from conversations »in the street«. »They are read more than is supposed« - writes Olga Božičković. »I know this from meatings with people I don’t know, telephone conversations, letters...« We also put the same questions - do reviews influence TV viewers to the television workers too. Their opinions differed widely and ranged from categorical denial to the maximum conviction, that viewer’s assessments аге influenced by reviews. Here аге some examples. Matjaž Klopčic.TV Ljubijana drama and senal director: »Absolutely, yes!«; Mirjana Buljan, TV Zagreb playwright: »They do not have апу influence except in the case of a well directed compaign!« Orozović Ratko, TV Sarajevo director. »Thev ћа\л, little influence, for people usually do not read them, only if they аге irritated by the quality or the failure of some programme. The viewers do not like intermediaries. They frequently sense what is good and distinguish the good from the bad. The reviews are usuaUy read by critics, writers and actors«. Zora Dirnbah, playwright: »Yes, unfortunately they do have some influence«. Dorica Makuc, ТЛ Ljubljana reporter: »TV reviews influence the average viewer; it is the TV programme itself which is important to the serious viewer«. Boško Drobnjak, TV Priština reporter: »I consider that it does have influence, The viewer simply checks what he has seen m this way«. | Is cooperation betmen the critics and television necessarv and possible? We have already given the positions of the critics on this question. The majority, as we have said, considered апу kind of cooperauon as ridiculous and absurd, as Igor Mandić explained: »Cooperation between tlie critic and those under criticism (if the former is not open to flattery or bribery) is improbable, impossible and perhaps also unnecessary«. It is interesting that almost a hundred eminent television workers do not share his opinion. To be more precise, out of the hundred and nine replies we received, only seven were categorically agamst cooperation. Eleven consider that cooperation between the cnucs and television should be developed, but mention that they do not

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