RTV Theory and Practice - Special Issue

If this is achieved, the essential has been achieved also in terms of the function of a show production in general The TV production must be the vehicle for putting across, aside from the elemental literal message of the ТЛ presentation, deeper and more complex messages. There is an almost insurmountable difficulty in апу TV presentation by direct transmission in going from factual to symbolic statements. Direct transmission extablishes a uniquely television subject-object communication relationship. The TV production speaks the "language of real life” but at the same time gives an "electronic picture of the world” at апу given moment Symbolic representation, in other words, is organically fused with objective, living experience. This explains the apriori tendency of direct transmission to duplicate mechanically and by sensory analogues reality and the greater difficulties involved in shaping a TV production than a film, for instance. The fact is that it is virtually impossible to use the tools and techniques accessible to film director in producing a film in the process of creating a TV production by direct transmission. Cutting, for example, is not a possibility for the TV director, denying him the act of intervention to organize the symbolism in the discursive material of direct transmission. This means remaining without a major tool of film, theater and other productions and without, as demonstrated earlier, those other derived ”key interventions” which bring a production to life and endow it with a language and voice of its own. How, then, can television succeed as a show medium if we know the TV director is denied the aforementioned tools and techniques and has only the ”camera еуе” to work with. The director’s intervention must be simultaneous with the process underway of pictorial duplication of reality. His effort must be to re-organize the mosaic of the event appearing in the TV picture and sequences obtained from the numerous cameras by which he, as TV director, is in communication with the living reality unfolding before him And each TV camera is providing the director with a techologically defined electronic, organic and instantaneous (a condensation of good and bad)

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