RTV Theory and Practice - Special Issue
For this system to exist and function in practice, it is imperative in the author’s view to democratize all editorial staffs in radio, television and the press. As he sees it, only councils made up of scholars, artists, political activists and citizens’ delegates can stand up to the technical managerial staffs in the press who will always have pretensions to being the final arbiters in selecting and disseminating information. However, in contrast to the present councils which meet only a few ames a уеаг and arbitrarily approve the program structure of the mass media, these counciis would have to be completely operational and act not at the level of management but at the level of all program units. As regards the structuring and functioning of his model of public communications on a self-management basis, M. Plenkovič suggests new ways of evaluating information from the standpoint of assessment in terms of information, communication and practice. It bears mentioning in conclusion that the author has also dealt with the theory and practice of genres as expressional forms adeouate to every individual medium of public communication. In contrast to the monologue genres that dominated in the so-called notification and authoritarian model of public communications, the author states that the general role of communications in a self-management model of public communications is that of a dialogue that should also imbue all other genres. Also noting that the author has not forgotten the futurological aspect of public communications which will constantly develop and permit man to surmount the eternal wall between himself and others, it may be observed that M. Plenkovič has, as stated at the beginning, substantively elaborated a vitally important scientific, artistic and socio-political field, the field of public communications, of interest to all people, and a condition for progress in all spheres of social and private existence. This is especially applicable to the affirmation of the socialist society of self-management as an association of direct producers
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