RTV Theory and Practice - Special Issue

6 ) I may work next to you at the f actory , but if you are a member of groups with which l find little connectedness (or little affinity for), I will be less likely to form a communication link with you . If there are others in close proximity who share my perspectives , we will be' more likely to form communication links with each other and to exclude you and уоиг "cligue" (Roger and Kincaid , 1981) 7 ) Mann (1981) argues that racial and ethnic cleavages constitute major impediments to the development of working class consciousness , and , by extension, the creation of a.community (pp. 70-7 1). 8) Lewis ( 1984) notes that people who are poorly served of ten have low standards of perceived need . In апу case , market demand cannot be taken as the best indictor of needs . 9 ) It appears doubtful that such local control over programming has worked as well as was originally intended , although there is debate over whether such intentions were ever paramount in the minds of inventors and radio entrepreneurs (Douglas , 1987 ). Once radio became a viable means of mass communication , networks were formed to decrease the costs of program prođuction . Chief among these were two networks of the National Broadcasting Сотрапу , a wholly owned subsidiary of RCA , and a network of the Columbia Broadcasting System (Barnouw, 1966, 1968) With network prođuction of programs , local control over program content, and the concomitant ability of local voices to be heard discussing issues of local interest , is greatly diminished (Shooshan, 1977). 10 ) There is also a system of local "public” radio stations . These also accept no commercial advertising , but are supported primarily by funding from the Corporation for Public Broadcasting (an independent government адепсу ) , local underwriting , funding from larger non-profit agencies (such as universities) which control the broadcast license, anđ listener-sponsorship . Public radio тау be differentiateđ from community radio in that there is usually no đirect community involvement in program planning and production at public stations; they are operated much like commercial stations , with a paid professional staff .

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