RTV Theory and Practice - Special Issue

If after all this reading anđ/or talKlng you are still interested in finding out more , congratulations - you're a real RADIO ACTIVIST! LOOK OVER VOLUME II , SECTION TWELVE , "Twenty Books to Look At". That section describes some of the books that influenced the thinking about this Manual and that will provide more background than the Manual can about broadcasting , media and community communication . Most of these books are available in the Department of Communication, Eilm and Video's administrative offices or the CCNY Cohen Library . Contact the Department's ađministrative assistant for more information . Section Three : THE ART OF RADIO Probably most of the people reading this đon't remember the "Golden Age of Radio" . Radlo in the 19205, '3os and '4os was a very different experience than radio of tođay , There were dramatic shows , and live music , and documentaries . Variety shows , with comedians anđ singers anđ all different sorts of acts , were on the air every night. People used to sit arounđ the radio receiver to listen to the popular shows . They say you coulđ go out for a walk on a warm summer evening in New York and never miss a worđ from those shows , because you would hear a piece of it from every open apartment window as you walked along . Then came teievision . It took about fifteen ог twenty years , into the sixties , for TV to establish itself as the king of all the media in the U.S. Because the radio networks saw a more powerful tool in television (and by that they mostly had in minđ selling more ađvertising ) , they transf ormed themselves to TV networks . Much of the old radio talent either left broadcasting or went over to television . Some people thought radlo would just fade away . It didn't, but it was no longer the radio which people meant when they talked about its "Golden Age" . For the last twenty уеагз or so radio has been the medium you hear today . On the commercial stations, which are almost 90Х of all the stations on the air , most of what you hear is music of one Kind ог another . There are a few stations that program "talk" , such as call-in shows or news . But In New York , where you can hear more than seventy stations , nearly all of them play one kind of music most of the time .

196