RTV Theory and Practice - Special Issue

10 ог шоге owners . In no way does this analysis attempt to be conclusive; it is useđ merely to give a clearer picture of who is doing what in which marKets . VI RESULTS Although it is clear throughout the analyses that many of the results cannot be fully understood without further study , it is hoped that the information offered here will serve as a step toward understanding blacks-' ownership of radio stations in relation to the broadcasting industry as a whole . In this section, the f ollowing guestions аге addressed : 1) were incentives used between 1978 and 1983, and if so , which ones were used in what mar Ket distributions , 2) did the уеагз between 1978 and 1981, after incentives were introduced , mark a period of increased black ownership growth relative to overall growth , 3) what was the average black station price compared to the overall average station price between 1972 and 1981, 4) in the top fifty markets , what were the station prices of black purchases compaređ to white purchases between 1978 and 198 3 and , 5) did back anđ white owners exhibit different ownership structures between 1978 anđ 1983. la . Use of Incentives Between 1978 and 1983, roughly half of the newly black-owneđ stations used one ог more incentives .

Table 1a DATE OF ACOUISITION OF BLACK -OWNED STATIONS USING INCENTIVES , 1978-1983

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DATE OF ACOUISITION DISTRESS INCENTIVES ТАХ CERT. BROADCAP TOTAL 1978 0 1 0 1 1 979 1 7 1 9 1960 3 5 1 9 198 1 3 5 2 10 1 982 0 4 1 5 1983 1 1 1 3 TOTAL 8 23 б 37