RTV Theory and Practice - Special Issue

ovvners to discover barriers to and appropriate incentives for ownership. Although not examined here , one of the most important guestions concerning the behavior of minority groups in an existing economic and social environment is : what are the real priorities and issues surrounđing the promotion of equity of economic control and cultural expression? As previously mentioned , incentives for increasing minority ownership in broadcasting were introduced under the guise that by increasing such ownership , the airwaves would be opened up to control by people of diff ering cultural views , thereby allowing a diversity of viewpoints to be expressed. The assumption underlying this research is that examining change in minority ownership over time after incentives were introduced was important particularly because those policies had been introduced with the support and promotion of both the broadcasting industry and minority groups . A great deal of time and топеу have been spent promoting anđ implementing these policies , but in the end , if one is really interesteđ in ways of expressing minority cultural viewpoints anđ finđing the means of disseminating those viewpoints , one might do better to focus on production and distribution of programming , or ways of using alternative media outlets such as cable anđ home video , which are starved for programming . From the perspective of a program producer some of the same financial issues arise , but đevelopments in technology , increasing modes of distribution, and demand for programs ease this concern somewhat. This area is ripe for valuable research. In conclusion , this study is relevant to one part of the discussion of parity and cultural expression , namely the economic development of millions of people who have historically been and continue to be underrepresented in the economic life of this country . Research must continue to not only examine this issue in more detail in order to reveal and understand its complexity and break down barriers to further economic anđ political development of minority groups , but also to understand the nature of cultural expression . Further research should include more explanation of the economic barriers to the preservation and promotion of a culturally diverse view of the world , which is particularly important in a country like the United States which is often dangerously isolated from other cultures of the world and even from the differing cultures within its own population .

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