RTV Theory and Practice - Special Issue

then have the computer turn on the deejav's miKe f ог 1 5 seconds so he ог she can identif у the songs . . . but others pref ег to have the deejay prerecorđed . A disk јосКеу can record all the material for a four-hour shif t in about 15 minutes , and correcting mistakes is easy” (Fornatale, Hills, 1983: 143-144). One extreme form of computerization technically possible already now is the use of computerized voice synthesizers . in the U.S. , Digital Eguipment Corporation offers a DECtalk voice synthesizer which can accept input from апу standard ASCII device , such as a terminal ог wire service , and from that input can generate an audio voice signal. It has seven different "voices" than can be adjusted to "read" at diff ering speeds , from 120 to 300 words рег minute . 4 5 so fаг as the present writer has been able to f ind out, the impact of the new media on radio and vice versa does not seem to have received sufficient research attention so f аг , at least in the U.S. Even a discussion of "the rivalry between the traditional media , books , film, anđ the electronic media" (Noam, 1985) harđly mentions radio at all. The same is true of many studies into patterns of new media use in the context of general media behavior. Моге detailed discussion of the role of radio in the new media age must await greater volume of research into various aspects of the issue, 5 ) One exception was Spain which retained a decentralizeđ system of a considerable number of private stations . Another was Sweden which maintained and even increased regional anđ local radio broadcasting following the introduction of the national radio service in 1925 (Browne, 1984 ). After the war, federal countries (like the FRG , Vugoslavia, Australia , Switzerlanđ) maintained ог introduceđ radio systems built on similar principles as the ađmimstrative systems of the particular countries . 6 ) Cantor and Cantor's (1986) comment on the socio-political implications of the deregulation of the U.S. telecommunications industry seems relevant with regard to broadcasting as well; "In a society anđ есопоту based on competitive struggle, and with the telecommunications mdustry already falling into the hands of just a few giants , the role of government will be merely to serve their interests . With this perspective , the current program to

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