RTV Theory and Practice - Special Issue

Without taking апу notice of these criticisms, it is nevertheless worth admitting that we ourselves have also felt the need to »correct« hsteners to a certain extent. We have admitted to them that they know more than us and that with their information they can make the morning programme even more their own. Not even today do we know the listener from the Federal Republic of Germany personally, who shamed all our and foreign agencies by informing us daily of the state of affairs at ап intemational chess tournament in that country. We do not know the listener from Karlovac who corrected the mistake of our Sports Editor and informed us of an important international match. Neither аге we personally acquainted with many others who give information on events in their environment and work collectives, but we must say: it has never happened up to now that our mutual trust was abused, that апу information was not precise and true or figures inaccurate! Of course, in return our information had to be more varied, our clocks more accurate and our words more frank. The story, then, is not in the slightest exciting, but the result - at least as far as we are concerned - is. In February this уеаг we established that the number of regular listeners to the main morning information programme had increased from 150,000 to 364,000. Aimost 35 рег cent of the sample (or in figures 1,309,000 listeners) listen to Radio Zagreb’s morning programme frequently, and about 750,000 more switch it on occasionally. The other responses also reveal interesting details. The majority of listeners (40.7%) switch on their radios between 5 and 6 am. and the minority (15.2%) between 7 and 8 a.m, The programme is mostly listened to on working days, and less on Saturdays and Sundayss. This is all directly connected with the fact that the working and active population аге the most numerous listeners to the morning programme. They аге followed by housewives, pensioners, agricultural workers and finally students and schoolchildren. The educational level of listeners varies from university and high school-educated in the first place to secondary and primary school-educated in the second. The greatest interest is aroused by the main morning information broadcast, newscasts, weather forecasts and telephone interviews with listeners. Women take more interest than men in the telephone interviews with listeners, they take equal interest in weather forecasts while far more men are interested in the news than women. As far as we know, similar tendencies have been confirmed in investigations of the morning programmes of our other radio stations. It is also confirmed in Yugoslavia tfaat basic diflerences in