RTV Theory and Practice - Special Issue

attention the concept of communicating, for he is aware how dependent on democratic communication is the structuring of a society of self-management which, aš stated by Edvard Kardelj, is effected by consensus and the modalities of arriving at it, by harmonizing viewpoints and consulting together to reach agreement Starting with these conceptual dehmitations, the author notes that today a socialist society of self-management, and even a higher type of public communications, could not be developed without the attainments of modern communicology. One of the highest communicological achievements is the insight that class societies have developed a model of public communications that puts across the will of the ruling class (concentrated in information itwants disseminated) to the people, to the lower classes. Popularly speaking, the essence of the authoritarian model of pubUc communication is: the wise leaders as the creators ог selectors of all the information to be disseminated, the press as the transmitter of the selected information and the people as the recipients who must on the basis of information intermediated for them decide how to behave. Such a model is obstructive for a self-management society because it makes it possible to constitute society on the basis of former relationships. It therefore needs to be replaced bv the self-management model of public communications starting from inductive positions, that is, those which will treat everv citizen as a participant in the process of public communication. In striving for such a democratic model of public communications in this country, the term ”deprofessionalization of journalism” has come into use of late and the author points out how erroneous and harmful for societv it is since the concept of deprofessionalization means reducing an activity r to lower levels, As this is hardly the intention behind the socializing of public communications in a societv of socialist self-management, the author stresses that the word ”deprofessionalization'’ in this context should be replaced by ”democratization”. How essential democratization is for the transformation, on self-management lines, of public communications is evident from the author’s having given his book the title it has

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