RTV Theory and Practice - Special Issue

full attention. An ехсерпоп wim television news programmes is change in the volume of use of certain key terms in different time intervals which is one of the peculiarities of the TV N ews lexicon that results from its markedly contextual character. Another агеа subject to fairly rapid change may be the phonetic image, but given deliberate interventions (eg. in the selection, training and continual speech exercises of professional TV speakers). The former area, then, is influenced more by external, and the latter by immediate internal, television factors. Neither the one nor the other can be discussed in detail here. RICHNESS OF POVERTV OF THE LEXICON One of the principal findings of these investigations is the so-called frequency vocabulary pf the TV News which, through analysis of the incidence of various words allows conclusions to be drawn on the ’lexical system‘ of the programme, as well as the socio-psychological, value, and ideologjcal factors in this form of information. The frequency vocabulary contains data on all words used in descending order of frequency. The existing vocabulary was drawn up on the basis of more than 111,000 words and reveals that there аге (only) 9638 different words in this corpus, including personal names, geographical terms and numerals. About 43% of the words арреаг only once, 16% twice, 8% three times, 5% four times, and 28% five ог more times. M ore concrete and precise texts аге considered to contain fewer Таге words“ (with a frequency below 5) . The number of these words rises in literary and other so-called ’open' texts. Words with a higher frequence of incidence belong to the common or general vocahulary (they amounted to about 6%), more than half of the words used belong to a special vocabularv, and 43% to individual vocabularies of the TV news programmes. The long-established rule was confirmed that the higher the frequency of use the smaller is the number of words with that frequency. I n this vocabular!y, for example, there is only one word in each of the first 30 frequencies. Common, general words, however, аге not particularly outstanding in