RTV Theory and Practice - Special Issue

RESEARCH

Miloš Kovačević

DEMOCRATIZATION OF PROGRAMME POLICY-MAKING IN YUGOSLAV RADIO AND TELEVISION ORGANIZATIONS

- Public Debate on Radio and Television Programme Plans in Yugoslavia Like in many other countries, numerous classical channels аге developed in Yugoslavia through which the auditorium and society as a whole influence the form and substance of radio and television programmes. On the one hand Usteners and viewers wnte ог phone into the programme departments, providing especially valuable indicators of the response of particular sections ot the broader auditorium to a given programme, as do critical reviews in the daily press of magazines, though these tend to have more of an impact on pubUc opinion than on radio and television writers and editors. On the other hand audience surveys register the characteristics of the audience’s dmly contact with the main programmes over specific short intervals during the уеаг, or the audience s rating of parts of the programme accorded special significance ог parts of programmes that the orogrammers have doubts about either with regaru to form ог content. Of aU the influences that are brought to bear on programme poUcy from outside the most important by far аге the periodic debates within institutions that аге the official founders of radio broadcastmg organizations (the repubUcan and provincia! parhaments) which are always held in the course ot approving annual and medium-term plans, and even more frequently. Sinularly significant are debates in the fora of socio-poUtical

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