RTV Theory and Practice - Special Issue

stations and companies not affiiiated with the established press and broadcasting organizations . An example of this relationship is the station in Tilburg which has signed a contract with a nationally operating cable newspaper publisher stipulating payment to the station for providing local news to the cable newspaper . One of the assumptions of such publishers is that eventually advertising will be permitted on local radio and television stations , and at the moment they wiil be in an advantageous position to participate in commercial local stations . Regiona! level V At first glance it may seem as if there are regional radio stations which coulđ be candidates for forms of cooperation with local stations . In practice, however , this seldom occurs . One of the reasons for this rests in the difference in organizationa! structure between these two broadcasting entities . Regional radio station operate entirely with professional staff; local radio stations operate almost exclusively with volunteers . The local stations could theoretically benefit from such cooperation, however, especially given the differences in continuity and quality of programming. The regional stations are seen , by some local stations , as competitors , particularly since implementation of the new media law in which is stated that regional radio stations are to be developed for each of the 1 1 provinces in the country , as opposed to the current situation where a number of the six operational regional stations provide programming aimed at audiences đistributed over several provinces . Local level Possibilities for cooperation between local radio and other media are more plausible , and include media such as the daily and weekly newspapers in the locality , the local cable newspaper service, advertising directories, and local radio pirate stations . But also at this level there is only limited indication of cooperation . The rapid growth of local radio and television in the 1980s became a major concern to the newspaper industry . Publishers were worried that their newspapers might become less attractive in the eyes of the public once a new local medium such as radio and television appeared. Now, some years later , it is clear that there is no serious competition . Original fear for market loss has been replaced by a mode of inđifference on the part of publishers . Мапу local stations оссиру a very marginal position withm their respective localities , anđ this has resulted In the stations being

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