RTV Theory and Practice - Special Issue

"car", "office" , "outdoor", "ballgame" and "TV' (used to pick up the TV sound whi)e unable to watch the television program itself) radio . Some indication of how news reporting , for example , is made easier by new technology can be provided by cellular telephones , used for remote f eeds and news , as well as for traf fic reports , sports and weather . With the use of a satellite uplink , broadcasters will be able to go on the air live with fast-breaking news from anywhere in the United States . 2 3.6 per cent of all American radio stations are using cellular telephones already now . Computers are revolutionizing work in nearly every aspect of a station's operation, from management and admihistration to engineering, internal communications, the newsroom (Leon,l9BB), etc . 2 ) Inđeeđ, not a few American radio stations are almost wholly automated , thanks to computers 3 ) or satellites . Use of satellites to deliver the rađio signal is particularly advantageous for countries with a large land mass . Australia (cf. e.g. O'Brien, 1985), Canada (c.f, Direct-to-Home .... 1983 ) or the United States (where 85 per cent of rađio stations were using satellite dishes in 1985 to receive some of the dozens of services available) are obvious examples. A thing of the future is DBS radio (Fortner, 1988). One application of satellites for signal delivery is the provision of a local station's entire programming via satellite,, as is done in the United States (cf. '24 hours of talk ...’ , 1988; 'Radio getting down to business,' 1988; 'Radio programming . . .', 1986), Yet another new technology is cable , serving to multiply the range of possible choices . One example is the use of a block converter in order to signals transmitted along the cable on the so-called aeronautical band (108 to 136 MHz ) between the existing stations on the subscriber's FM receiver , effectively doubling the available channels on the receiver from about 30 to 60 channels . ln February 1988, Europe's first cable radio network , Cable One was launched in Holland , offering pop music non-stop around the ciock . In the United States cable audio services take the form °f either basic or premium cable radio (cf . Eastman et al. 1985) again offenng a wide range of formats , from business news ('Cable news service...', 1988), to music ('A cable audio service,' 1987). in 1986 36.8 рег cent of all radio stations were carried as an audio service on at least one cable system (Abel, Ducey , 1987). The combination of satellites and cable has given birth to the concept of "superstations" - local rađio stations usmg satellite technology to make their signal