RTV Theory and Practice - Special Issue

internationa) advertising campaign aimed especially at encouraging business , and other travelers and those who want up-to-date world news , financial, sport and other information , to listen to the World Service . Meanwhile the BBC and other major international broadcasters also search for other outlets . In Europe the VOA in English is delivered by satellite and rebroadcast by some local FM stations. Similarly, the BBC is available around the clock in English and other languages on a satellite feed presently taken by a number of, local stations in , for example , Finland , Sweden , Portugal, Greece and Switzerland . Similarly , Deutsche Welle delivers programmes in English to radio stations in Canada and the United States . Since 1986 BBC World Service news and current affairs programmes have been available around the clock on a satellite feeđ to public radio stations in the United States . Ву mid-1988 about fifty public radio stations were using BBC material in this way . For a much longer period most of the major international broadcasters have also provided recorđed programmes on đisc or tape to other broadcasters , in most cases free of charge . The BBC , unlike most of its competitors , charges for most of its recorded output made available in this way . The increase in ownership of rađios worldwide , the growth in the use of English and the increase in educational achievement especially among women are all factors that will probably continue to increase worldwide audiences for international radio . The dominant stations are likely to continue to be at the BBC and VOA , with Deutsche Welle , Radio France International, and some others making a strong showing in some areas . Despite increasing efforts to find other means of delivery and đespite some rebroadcasts via local stations , most listening to international radio is likely still to be on short-wave at least until the next century . In a world of rapidly changing electronic media technology one of the oldest, and in some ways crudist , means of delivery seems likely to continue to prevail. It continues to have the advantages of simplicity , ease of access, and lack of susceptibi!ity to governmental interference - all advantages not possessed by апу of the alternatives ,