RTV Theory and Practice - Special Issue

Therefore, the research departments should not be separate and isolated scientific units which аге quaiified only for determining the scope of the audience of RTV institutions. As the representatives of the self-managing structures by means of which social influence is brought into the stations, they should individually analyse the work of the RTV media, to арреаг as the organizers of complex researches about the programmes effects of the media, i.e. to be engaged as equal collaborators in the analysis of others about the media and their social tasks. Besides this and simultaneously with this, the research centres should, by means of their scientific committee at JRT (Vugoslav Radio Television), effect a large number of joint researches in the whole country. They shoold also initiate the cooperation with the universities in researches in the relevant social problems of the media. АЛ conditions necessary for such development of research centres аге obtained. The research centres had been formed at nearly all RTV institutions in the country. Тћеу have considerable territonal, economic and personnel importance. They coordinate the work of more than 60 researchers and have more than seven million dinars for their purposes. Nevertheless they will hardly improve and become affirmated until the connections between the programme boards and committees of JRT for the researches in programmes and auditorium аге weak. If the members of these committees rely on the data of separate services and not'on the mutually planned, more scientific projects within the research committee of JRT when discussing programmes and making its drafts, a little will be changed. Мапу of such initiatives did not meet апу interests. The attempts to include the research data into the regular festivals of both media (TV festival in Portorož and Radio festival in Ohrid) were not successful either. As we did not succeed in obtaining the necessary coopoeration here it will be even more difficult to achieve it between the research committees of JRT and similar institutions within the federal frame. The first contacts were made with the Federal

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