RTV Theory and Practice - Special Issue

® According to others: when television speaks in epic and over-descriptive tones, it is bad. But this is not the rule. In many television scripts there are a host of demonstrative words (here, there. this is. that is. lookl). For although TV language is not descriptive, it does need a certain dose of descnptive stitches connecting word and image. ® For others: television which gives out generalised philosophical generalisations isn't »real« Television. The шассигасу of this statement we have already examined at some length when we said that a speaker who offers something new, who attempts to solve a problem, who feels reality, not only тау. but often must use all sorts of generalisations or cleverness. ® according to others: television without the constant presence ot philosophy and poetry is not good television. This type of criticism of the TV medium is the hardest to explaim For certain material objects very often overshadow what is actual у being said in the programmes. The TV image possesses a doub magnetism which allows the pictured object to become the bearer

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