RTV Theory and Practice - Special Issue

mass media and this begs the question; how can we go beyond the stage of treating the media as means of so-caUed mass communication in order to create means of self-management communication? For example, is radio falling down in its task of helping those who аге striving for more complete control over income as is proclaimed in our society? Is radio using its iniluence effectively on the man who feels the need to participate and who in fact is participating more actively in the solution of social and economic, ideological and other problems? Are we faihng to overcome ideological half-truths, objective and neutral attitudes, and the over-emotional commitment of man in our society? Đoes the quality of radio prograrames compare favourably with the level of technical achievement in radio broadcasting? And in this respect is radio offering permanent training to its staff? Has it shown апу flexibiiity regarding the movement of its staff. Have the talented come and raised the artistic level of radio broadcasting (in all genres and forms) so that radio can exert a more effective influence among the other forms of public communication? Does radio successfully maintain listeners! Confidence in it? Does it even епјоу the confidence of all listeners? Аге we developing the forms of radio expression tone, sound, speech? Have we established criteria and standards below which we should not go? Is radio failing to do anything in its relations with television and the press so that - in place of a certain element of competition - it helps to build up a more effective multi-media influence?... Fellov/ workers, these are just some of the questions to which we should seek both theoretical and practical answers. Dr. RAŠKO JOVANOVIĆ: I would add one more question to this already exhaustive hst of problems of our present-day radio system, and that is the question of radio in the service of the arts. Is radio failing in апу way in serving the arts, if so, in what way, and can this omission be remeđied? In saying this, I am directly harking back to this morning’s discussion on drama, for I think that it is precisely in this area of drama that radio has a great opportunity to serve the arts. Radio also has an opportunity to serve the arts in the field of sound too. Some of the great broadcasting centres have gone a long way in researching sound and working systematically on educating people