RTV Theory and Practice - Special Issue

not in the main succeed in establishing real communication with the man by his set. And it is also for this reason that we cannot caU such a medium a real source of self-management communication! If, on the other hand, the шап in the studio sees himself as a companion of the man he is addressing, if he is a personality and at the same time that Other - that distant invisible coilocutor, then at that moment the two personaiities make contact and'together search for the truth, they buiiđ a road towards a more graduated vision of the truth, It is at such moments that real communication is born. If it then passes into the everyday practice of the media, it becomes self-managing communisation, a committed search for a more real picture of the v/orld, a free personal choice, a choice of action in building up a better worid than the existing one. And it is oniy this klnd of radio which can become the self-managing radio we so much desire. It can be seen in our present radio service in the efforts, iove and talent of our most creative workers who аге attempting to transform radio as it exists at the moment, along with their society, into something which has not existeđ up to now. Our radio broadcasting experience and practice is richer and more complex than anywhere else in the wor!d, and here we are stili talking of the need to socialise the radio and teievision media even more. This is being achieved in different ways, mainly on the шасго ievei, and so I feei that further democratisation and socialisation of the media needs to be concentrated on the micro level, that is, in bringing about effective changes in communication methods. For all that goes v/ith ideas about attitudes towards the mass media, which, as has been already pointed out, are firmly cemented in practice, no longer corresponds to an increasingly democratic social climate and nras counter to the successful creations of the real radio and teievision artists. That is v/hy we need to transform, to revolutionise the media in the spirit of the Law on Associated Labour and vital politicai decisions. In this light I repeat once more the question: what аге we failing to do in changing the untenable and unacceptable theory (and practice) of radio and television as rneans of mass »communication« ? It seems that this expression, like the idea behind it, was imported along with modern technology and many foreign radio and teievision programmes. It was caknly accepted; no effort was made to look for anything better, and so it took root and soon we all got used to it, probabiy because of the circumstances in which thcse media themselves developed, but certainly also due to the mentai iaziness and conformism to which many fell easy victims...