RTV Theory and Practice - Special Issue

certainly for the сопс!ш!оп that the TV production is not only an aesthetic presentation but a current, political and social news presentation as well. In contrast to the traditional mass media, TV by direct transmission makes possible information in all forms. It can transmit information not only as factual news presentations but in more complex and symbolicaliy very evocative structures - the TV production even when the object is current political, economic and cultural events taken in their living reality. Our conclmion then is that the show is as much a possibiiity for television by direct transmission, by electronic transcription of living events in corresponding symbolic eqitivalents, as for theater or film. The TV production can lay claim to all the features inherent to апу show presentation and therefore aside from the informative has a defirtitely aesthetic component The orgartic fusion of symbolic representation with the object or event represented keeps factual data, within the structure of the TV production, always on the side of the event itself. The event, by the laws of television transcription, is no more than a fact to be cast in supra-empirical form: the TV picture. And the TV picture is an orgartized symbolic presentation. Thus the TV production as distinct from theatrical and radio-drama productions, is divided within itself into the two components, informative and aesthetic, and they never achieve the synthesis generally achieved in the structure of pre-television, mass media productions, in film above all. The two components in a TV production by direct transmission always co-exist Where they interfere with each other it will be became of the constant tendency of the factual-informative to subordinate the aesthetic to its functions. There is a deeply entrenched tendency in TV technology to reduce the symbolic structure of its presentations from the metaphorical to sensory analogues for reproducing Uving data. But the aesthetic component of the TV production has the all important function of providing an emotional buttress for the factual data which is in its entirety given over to current political, social and cultural occurrences. Yet for the TV