RTV Theory and Practice - Special Issue

productdon, the aesthetic component is only a latent possibility and its assertion - as will be seen later - is in strict correlation with the possibility of the TV director to intervene at the metaphorical level of the TV picture, building TV sequences in terms of the overall TV production. This, of course, involves a great many difficulties. The aesthetic concerns of a presentation are one thing and the laws of living experience quite another, and the TV production is entirely a function of specifically current, political, social and cultural experience, the living moment The Factual Level of TVPresentations The factual level of communication by direct-transmission TV presentations is the province of elemental symbolism denoting the conceptual level of literal meanings. It follows than that a presentation by direct TV transmission can reveal its communicative value at two levels: 1. the level of the literal meaning of the TV presentation and the reality it represents; 2. the level of symbolic interpretation formulated by the TV production. An apriori level of understanding of TV presentations exists by the fact alone of TV transmission. It is structurally ensured by the simple, mechanical duplication of living events in sensory analogues. The more complex conceptual level of the TV production requires the addition of the aesthetic component In the first case the TV presentation is formed by direct transmission, and the TV electronic picture, the material substance of the presentation, retains its status of pictorial representation ог sensory analogue of living experience. The TV picture ог the picture-built sequence is a substitute for but not a symbolic equivalent of living reality. This makes the TV presentation descriptive; a non-symbolic version of the most immediately obvious aspects of the actually occurring event The deeper

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