RTV Theory and Practice - Special Issue

Toma Đorđević, Ph.D

THE TV PRODUCTION AND ITS FUNCTIONS

The TV Production

An analysis of the TV Production and its functions does well to remember from the beginning that each communication media is defined by its way of translating the data of given realities into corresponding symbolic equivalents. In other words, the presentation of a message, and of a production in particuleir, determines audience, whether individual ог group, impact If this axiom serves TV analysis, then a first conclusion is that the distinctiveness of TV is defined by the electronic signals by which its message is disseminated. The electronic picture formed differs, in turn, in structure and technology from all the other pictorial representations to whose imagery our senses can respond. From these at first glance strictly technological differences derive differences in sensory perception and perhaps deeper more psychological differences in the process of communicating the presentations of TV pictures as compared to the presentations of related media - films especially. In view of all these levels of differences, our first job is to determine what there is in common, at the functional level, for all pictorial representations, all imagery, and, therefore, may be considered a feature of the TV picture as such. The TV picture, just as the film picture, the theater stage and radio’s audio presentations, is: 1, the design for perception of an analogue of the reality represented, but 2. the TV design is an electronically drawn picture and can therefore organize symbolic presentations -

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