RTV Theory and Practice - Special Issue

productions - of wide scope and great complexity to communicate human experience and ideas. What makes TV unique where productions аге concerned and in comparison to films, the theater or radio, is the televizing phenomenon of direct transmission of events being experienced. This is TV’s only advantage over the other communication technologies but it is an advantage of such exceptional importance as to set TV off in a mass communication class by itself. Television technology is in this sense beyond competition from films, theater, radio or апу other of the communication media where the production is a vehicle of message presentation. This advantage of TV over the technologies of all related communication media leads to the most distinctive feature of the TV production: the direct relationship established between the presentation and the raw material of the presentation - the event being experienced through television transcriptdon. This distinction of the TV production as compared to all other media productions determines all the other possible distinctions derivable by applying the terms of a production to the case of the TV production in particular. But the very fact of a TV production by direct transmission and the condensation of the relationship between raw material and presentation imposes a series of questions; how can symbolic distance be established between the TV presentation and the reality being represented? Where will the evocative power of the TV production come from if this requires a level of metaphoric presentation capable of bringjng to mind in the TV audience by symbols the ideas suggested by the structure itself of the presentation? In answering the questions we have formulated, our endeavor will also be to provide an answer to the question: what аге the structural features of the TV presentation dictated by the electronic picture and its role of sensory analogue of the living experience being reproduced? Or, what аге the implications of the symbolic presentation created by the electronic