RTV Theory and Practice - Special Issue

Table 4 COMPARISON OF AVERAGE STATION PRICE IN TOP 50 MARKETS : BLACK VS . WHITE

Grbwth in smaller marKets does not necessaril/ signify that blacks аге progressing poorly in ownership growth . It may be the case that there is more đemand for međium sized and smaller markets among new owners . From a financing perspective , these stations may represent good risk . While it is impossible to determine at this level of analysis, it may be that these station positions have been identified as having good growth potential. It is interesting to note that the average black station price is lower in the top 20 markets compared to black station prices in the middle market range .

5 . Ownership Structure

Table 5 OWNERSHIP STRUCTURE , 1978-1983 BLACK VS . WHITE

From these results , it appears that the most common ovvnership structure for both blacks anci vvhites was a group of betvveen two and ten owners. The next most common form of ownership was the single owner, followed by a group of ten or more owners . BlacKs and whites had relatively similar distributions of ownership structure although 11Х more blacks fell m the 2-10 category .

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MARKET SIZE 1972-1975 1978-1983 1-20 (h= ) (n= ) bl 9 $2585 = 48/. 1 4 $2723=59/ wh 30 $5358 17 $4648 2 1-50 (n=) (n= ) bl 5 $ 1350=54/ 10 $3171=132/ wh 4 1 $2504 1 2 $2406

Single 2-10 10 & Up WHITE 27Z 55Х 18/ (П :45) (n=92) (n = 30) BLACK 20Z 66/ 14/ (П= 110) (n = 37 ) (n = 8) Missing btacK : 7 Missing white : 40