RTV Theory and Practice - Special Issue

Looking more closely at black ovvners and their incentive use , there appears to be a heavy concentration of the 2-10 ovvnership type among those who used incentives . Those who did not use incentives аге more evenly spread out over all ownership types .

6. Incentive vs. non-incentive use

Table 6 BLACK OWNERS' USE OF INCENTIVES , 1973-1983

What this may suggest is that the ovvnership type made up of a small group of ovvners is attractive to financiers because these owners have more capital input than a single owner but there are few corporate groups of 10 or more black owners in the broadcasting industry. This ownership structure may also be easier for many black owners to organize since they can form joint ventures with other mvestors who want to mvest their топеу but who are not necessarily committed to broadcastmg other than as a financial investment . Ađditionally , single owners might be more likely to strike out оп their own , opt for mbre traditional financial arrangements , ог тау be considered poor mvestments by groups such as Broadcap who want to see growth expanđ m the top 50 markets where single owners тау find it difficult to purchase properties . Without further information these hypotheses are speculative , but the data gathered so far suggest that there are differences in ownership structure between those who received this fmancial assistance and government mcentives and those who did not . it is clear that more detailed work needs to be done to better unđerstand the relationship between financing and ownership structure . VII CONCLUSION In зиттагу , it appears that roughiy half of the radio stations purchased by blacks between 19 78 and 1983 useđ at least one of the incentives authonzed by the FCC and pnvate donors to promote black ownership m the broadcastmg industry .

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Single 2-10 10 & Up BLACK WITH 10 ■/. 83/ 77 INCENTIVES (n = 3 ) (n=25) (n = 2 ) BLACK WITHOUT 3 1 7 46/ 23Х INCENTIVES (П=80) (П = 1 2 ) (П = 6)