RTV Theory and Practice - Special Issue

Radoslav Đokić, Ph.D,

INFORMATION AND COMMUNICATIONS

teorija komunikacije), Belgrade, ”Partizanska knjiga”, 1979. Information and communications аге vast forces long emerged from their historical cocoon and now successfully escaping final control by man. An attempt to tame and master them is reflected in the effort of modern theorists to grasp their basic characteristics and explain their essence. In his latest book, Dr Toma Đorđević has joined the group of contemporary researchers intrigued by this problem. Aware of the underdevelopment of the scientific discipline concerned with research into the phenomenon of information and communications, Đorđević cautiously but flexibly develops his approach and seeks out insufficiently (ог not at all) illuminated areas of this phenomenon. He focusses on the founding of a special science - communicology - which would take the research done so far and the results achieved and postulate the problem in a way relying on more highly developed scientific disciplines and their methods cybernetics, linguistics, esthetics, philosophy, sociology. On the other hand, information theory would concern itself with collecting empirical facts, factual material serving as the groundwork for various insights into practice, and the place of individuals and groups in it, through the formation of symbolic substance on which rest information, the act of transmitting information and the art of receiving the message contained in information, as well as the influence of these messages on the overall behaviour of the people the messages reach.

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