RTV Theory and Practice - Special Issue

The ”ob]ect” of the TV presentation, tor mstance, can be brought more intimately before the viewer through one super-enlarged detail - the еуе - pouring forth love or hate...as the case may be. This amounts to no more than a casual mention of the possibilities for ioining technology and direction in TV productions and meeting all the repuirements for turning a presentation into a production in terms of the symbolism and value judgements essential to this transformation. And finally, in addition to all these technologicai possibilities for TV productions by direct transmission, barriers, must often of social origin, also exist and must be overcome. The job of overcoming these is not always easy because they have most often been raised by pohtical-ideological considerations. Technology, however, is a factor which, once successfully applied, has its own weight and is hard to restrain. A TV production by direct transmission to evolve in full comfort within the context set by the author repuires a TV audience, TV critics and a public climate accustomed to TV communication in the vehicle of a symbolic-informative production. What is necessarv, in fact, is the ”metaphorization” as well of public expectations with regard to TV presentations, that is, an accomodation of public expectations to TV technological-symbolic possibilites. Finally, these possibilities must be put into the hands of capable - and totally loyal to a self-management socialist society - professionals, who will know how to transpose the living into the symbolic without deforming the ideological message being carried, how to impart to every TV presentation the character of a message in which its subject is dealt with from the standpoint of a general, and, in a self-management society, elaborated values-ideological commitment a Marxist view of the world and socialism. The extent to which this is our approach to TV and its communication potentials, to the television medium in its corresponding communicative practice, will determine the extent to which the communication act

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