RTV Theory and Practice - Special Issue

who can independently and critically comment on certain social phenomena. For such a process it is essential that there is a more modern view of political propaganda within political primitivism and conservatism and self identification with individual structures and fora. Each of us, you see, has frequently been in situations where he has argued whether something should be shown on television or not. Throughout the years I have been in situations when I have argued with some political coheagues that the live transmission of a speech lasting one hour and forty minutes is nearer anti-propaganda than propaganda. Such a position on the part of television cannot be considered as television being against the Socialist Alhance, the Unions or certain individuals but that this is a common social responsibility in which all involved should be of approximately the same opiraon of what is expected from television and the television message... Everyone is in favour of the decreased coverage of meetmgs axcept in the case where they themselves аге involved m the meetmgs. This verv frequently leads to extremely paradoxical situations which illustrate to what extent people are slaves to the »appearmg on television« phenomenon. It happens that senous meetmgs are held up an hour or more until the television camera arnves, even through the television reporter is already present. This spoils the atmosphere and confuses the hierarchy of some values which аге more mclmed I towards political primitivism than towards an exammation ot the social changes which have occurred m the twenty years smce the existence of television. The level of political and cultural consciousness of the average Vugoslav is far higher than m the past and therefore the fonns of political propaganda should be far more dehcate, far more eftect.ve and more up to date in order that television might be able to accomplish this bas.c propaganda funct.on In add.tion, rf you foUoj v television in other countr.es and if уои follow, for example pohucj svstems which have a far longer tradition than ours, уои will see that w.thTery few exceptions real political propaganda is not exerted on political programmes but in another way. One Ives Montand show| which speaks of Vietnam is greater pohtical propaganda than a foreign minister speaking on the same subject for 45 mmutes. The world is aware of these facts but where televis.on con“rn ed still have some old fashioned forms w.th which it is drfficujt to get grips It is possible to get to grips with them if one part ot the opportunism in our own ranks is elimmated. This can also be seen the P case of telev.s.on reporters. The> are critical towards meeang but when summer comes and there are no meetmgs - it is difllcul to make up the dahy news programme. Ву force of hablt Љеу upon meetings as the only form of pohucal acUvity and when this „ taken away they are 105t...